What is Kotler's 3 criteria for market segments?
- SAM
- Substantial
- Accessible
- Measurable
- vs SMART
- Specific
- Measurable
- Accessible
- Relevant
- Time-constrained
Sunday, 31 May 2015
Cima E1 Exam Question No 15
Question No 15:
What is Kotler's 3 criteria for market segments?
What is Kotler's 3 criteria for market segments?
Sunday, 24 May 2015
Cima E1 Exam Question No 14
Question No 14:
The 7 steps of the market planning process.
1. Situation analysis
[SWOT
PESTEL]
2. Review of corporate objectives/mission
3. Set its marketing objectives
4. Devise an appropriate marketing strategy
[Segmentation: by age/social class or income
Targeting: target the segments with appropriate marketing mix
Positioning: differentiation vs cost leadership for each segment
Marketing mix: Product, price, place, promotion]
5. Plan the marketing mix
6. Implementation
7. Review
The 7 steps of the market planning process.
1. Situation analysis
[SWOT
PESTEL]
2. Review of corporate objectives/mission
3. Set its marketing objectives
4. Devise an appropriate marketing strategy
[Segmentation: by age/social class or income
Targeting: target the segments with appropriate marketing mix
Positioning: differentiation vs cost leadership for each segment
Marketing mix: Product, price, place, promotion]
5. Plan the marketing mix
6. Implementation
7. Review
Sunday, 17 May 2015
Cima E1 Exam Question No 13
Question No 13:
The following is a list of payments which an organisation may incur during a year:
(i) capital withdrawn from the business;
(ii) interest paid;
(iii) legal expenses;
(iv) payments for domestic expenses of the directors;
(v) advertising.
Which two of the above items of expenditure will normally be disallowed for corporate
income tax purposes?
A. (i) and (iii)
B. (i) and (iv)
C. (ii) and (iv)
D. (iii) and (v)
Answer: B
The following is a list of payments which an organisation may incur during a year:
(i) capital withdrawn from the business;
(ii) interest paid;
(iii) legal expenses;
(iv) payments for domestic expenses of the directors;
(v) advertising.
Which two of the above items of expenditure will normally be disallowed for corporate
income tax purposes?
A. (i) and (iii)
B. (i) and (iv)
C. (ii) and (iv)
D. (iii) and (v)
Answer: B
Sunday, 10 May 2015
Cima E1 Exam Question No 12
Question No 12:
Accounting depreciation is replaced by tax depreciation?
A: To reduce the amount of depreciation allowed for tax
B: To increase the amount of depreciation allowed for tax
C: To ensure that standard rates of depreciation are used by all organisations for tax purposes
D: So that the government can more easily manipulate the amount of tax organisations pay
Answer: C
Accounting depreciation is replaced by tax depreciation?
A: To reduce the amount of depreciation allowed for tax
B: To increase the amount of depreciation allowed for tax
C: To ensure that standard rates of depreciation are used by all organisations for tax purposes
D: So that the government can more easily manipulate the amount of tax organisations pay
Answer: C
Sunday, 3 May 2015
Cima E1 Exam Question No 11
Question No 11:
An imputation system of corporate income tax means?
A: All the underlying corporate income tax on the dividend distribution is passed as a
credit to the shareholders
B: The organisation pays corporate income tax on its profi ts and the shareholder pays
income tax on the dividend received
C: Withholding tax paid on dividends is passed as a credit to shareholders
D: A percentage of the underlying tax is passed as a credit to shareholders
Answer: A
An imputation system of corporate income tax means?
A: All the underlying corporate income tax on the dividend distribution is passed as a
credit to the shareholders
B: The organisation pays corporate income tax on its profi ts and the shareholder pays
income tax on the dividend received
C: Withholding tax paid on dividends is passed as a credit to shareholders
D: A percentage of the underlying tax is passed as a credit to shareholders
Answer: A
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