Sunday 31 May 2015

Cima E1 Exam Question No 15

Question No 15:

What is  Kotler's 3 criteria for market segments?

  • SAM
  • Substantial
  • Accessible
  • Measurable
  • vs SMART
  • Specific
  • Measurable
  • Accessible
  • Relevant
  • Time-constrained   


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