Monday, 8 June 2015

Cima E1 Exam Question No 16

Question No 16:

What is 4 bases for segmentation?

(1)
Demographic[Age Gender Geographical area Family life cycle]
(2)
Socio-economic [Occupation Income]
(3)
Psychological [Lifestyle Attitudes Values]
(4)
Situational [Occasion of use Frequency of purchase]

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