CPA, CGMA or CTA: It’s Time to Rebrand

It's time to rebrand and position of the CPA. The market is disturbed by new business models that realize that CPAs have generally spent less in the preparation of financial information and certification. Some accounting professionals promote certificates as a trusted advisor, or could bring cognitor (just kidding).

At this point, I am in favor of placing the world approved accounting as a brand for accountants who specialize in different areas of the audit. With the powers that surround the CGMA revolve around four skill areas as follows:

•     Technical skills;
•     Business skills;
•     Social skills; Y,
•     Leadership Skills

CGMA advantage is that it contains the word "accountant" and this type of meter and certification can position themselves as trusted business advisor. In fact, the Board of Directors of the American Institute of Certified Public Accountants approved a resolution at its fall meeting in October paving the way for enlargement eligible for designation. We need to broaden what the public thinks of when they think of APC and CBCAA CGMAs or designation - Certified Business Consultant Accounting Consultant.

At this point, I think it's all about marketing what a CPA, but a different designation would go a long way in helping CPAs preserve and promote our services.

In a recent internet search, I find many definitions. Some of them start with the basics: "an individual who has passed the Uniform CPA examination." Some definitions cover the basic functions of a CPA, as Investopedia: "In fact, almost all current accounting firms offer three main areas of expertise:. 1. Trade Advisory Services 2 accounting and recordkeeping 3. Advice.. tax. There is a fourth area called verification, but not every company offers this service, even if it is the only service that only APC can perform by law ".

It might be time for us to redefine the term "counter", so I think it's time for organizations that support most of APC to perform any other audit to take action.

Technology has changed the name of the game and allowed all accounting firms to automate most of the "accounting function or process" recording, classifying and summarizing transactions, and place them in a balance in spreadsheet. Smart meters are becoming more consultative and strategic. That's why I see "Business Advisor" or "advice" to become the lead service as we go.

A quick survey of websites of major companies of all sizes - from the big four new pioneers - shows that are being consulting services, not emphasizing their status as APC, but emphasizing can help its customers to be more effective.

The bottom line is, it's time to make sure that when you look at the definition of a certified accountant or other designation similar statements are the following:

A CPA is a person who has passed the Uniform CPA and received state certification to practice accounting and the provision of advisory services to help customers be more profitable, liquid and solvent or CGMA CBCAA examination.