Why Finance Isn't Just a Man's Game

Cima creates a balanced ground for women in finance industry

Financial industry has always been a male dominated, especially at higher levels atmosphere, but this trend is changing, said Geetu Ahuja, director of the Chartered Institute of Management Accountants (Cima) for the Middle East, North Africa and Pakistan.

"Having more women in leadership positions is linked to the improved financial results of major women work in different ways men and can bring real competitive advantages for businesses," Ahuja, who was born and raised in Dubai.

Best known as a young director and his business and leadership Ahuja has over 15 years experience in leading organizations operating in various industries, with credit cards from financial institutions, loyalty programs, marketing and branding solutions.



"My role in the Cima was an enriching experience, where in the past six years, I have had the opportunity to lead strategic planning, expansion and market growth of the company in the Gulf region," he said.

"Most of my work involves feeding Cima and equip young talent with business and finance essential skills, empowering them to contribute positively not only to their success or personal organization, but also the progress and growth of the economy" he added.

The leader's role and vision Cima became even wider to support rapidly developing economies with competent professionals able to grow sustainable enterprises that can have a significant positive impact on the ecosystem of a nation. La Cima is the largest and leading audit professionals worldwide management within the Gulf Cooperation Council, or GCC organ.

Globally, Cima has one of the highest growth rates among the female members of all institutes of accounting since 2003 with more than 65,000 female members and students abroad. Top women in leadership campaign supports the advancement of our female members in senior positions and promoting the accounting profession students internationally.

"Our women in leadership '' reports to the challenges that impede the advancement of women in a sector traditionally dominated by men, and most of the advice and recommendations contained therein are valuable for men, too. This report also contains valuable advice for employers on how to nurture and capitalize on female talent. again, the network of our women in the group LinkedIn Cima offers a platform for female members and students to share tips on career advancement, seek advice and to network with their peers, "Ahuja said.

While driving strategic planning, management and development of the Summit of the GCC region, Ahuja also works to encourage young people, especially young women to pursue careers in finance and business and assume the functions of high-level advice such as becoming a management accountant, a position that increases sought in the business world.

"I personally, for longer, had a team of all women. This decision was not intentional, as I see professionals for their skills, competencies and what they bring to the table. It is good to have a balance, both men women have their strengths, styles of management, planning and strategic thinking, and provide the skills that are essential to the growth and success of an organization, "he said.

Creating a balanced plant between men and women, Ahuja believe that leadership is not about sex, specific skill set, knowledge or experience, it is how "we collectively, with our mix skills and learning, generate impressive results and make positive results as a team. "

"As regards the exercise of their responsibilities, personally or professionally, never mind sex is brought in. I think if it is humanly possible, everyone should be able to."

Ahuja said that professional success is not possible without tasting the ups and downs, although experienced both situations that come with running a business. She prefers to focus on the silver lining of market volatility, or a complex business environment, ambiguous.

"As difficult as it sounds, it helps keep the mind alert and on the road in no time. I took over Cima when companies around the world moving with cautious optimism. For me it was an opportunity to ensure that my team and I have worked hard to ensure that our community remains motivated and successful in their personal and professional papers.

"One of the biggest attraction of this experience is that we as individuals must continue to adapt to changes in housing, without deviating from our vision of helping people and businesses succeed," Ahuja said.

Some of the key mantras that contributed to the extent of management experts in which it exists today is the determination, commitment and passion.

"You can achieve whatever you put your mind to. By focusing on what you want to achieve, they are comfortable with what you are paying attention to your leadership style and stay humble with a positive attitude," she said.

"It's important to have dreams and aspirations and more important for you to work hard to achieve them. However, we must remain flexible and realistic as the market situation or life changing overnight, and you should be prepared to make changes necessary to ensure that it is always on track to achieve their ultimate dream, "he said Ahuja. -